Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. These differing viewpoints often make for
Something about the idea of “loyalty” in healthcare rubs many healthcare professionals the wrong way. Giving incentives for repeat visits and additional care seems to violate the tenets of the Triple Aim by increasing costs and utilization. In that frame of mind, retail approaches to loyalty programs (card, discounts, coupons, frequent-touch campaigns, etc) feel grotesque.