Christopher G. Fox, PhD is Managing Partner of Syncresis®, a consultancy focused on brand development, marketing and communication strategy, and online marketing program management in the healthcare sector. His business mission is ensuring that practices and provider groups trigger the right behaviors in the right patients. Ultimately, controlling cost of care and population health is about influencing patients, from expectations to consumption to care-cycle behavior.
Fox has a career-long history bringing together creative thinking from multiple disciplines to rally audience segments around his clients’ business goals. He is a master of alchemy between what needs to be done and how to get it done effectively, fusing the visionary and practical into focused results.
Fox’s industry experience spans healthcare, retail and consumer products, and professional services. His core strengths include marketing strategy, program planning and project management, strategic communications, public relations, traditional and social media, user experience design, and content delivery technologies.
Prior to founding Syncresis® in 2007, Fox worked at other consultancies and agencies, and has held administrative and faculty positions at Seton Hall University, Center For Electronic Texts in the Humanities (Rutgers and Princeton University), and Emory University. He earned his PhD from The Johns Hopkins University and his BA summa cum laude from Amherst College.
2016-08-29: Insureon – Building a Business Website? These 7 Questions Will Show You When to Outsource
Christopher Fox (@CGFSyncresis), managing partner of the healthcare marketing consultancy Syncresis, notes that even though his company lists web development as one of its services, it outsourced its site design because it “believes in the value of an outside perspective.”
“A good web designer will see your company in a way that you don’t,” says Fox. “They will offer a look and feel and develop content that you won’t think of because you look at the world from the inside of your company outward.”
Perhaps Fox explains it best when he said hiring a professional “will spare you days of fiddling around and learning that’s just not necessary for your core business.”
“Make, market, and sell your products or services, and don’t let a web project distract you from that strategy,” Fox suggests.
2016-06-09: CIO.com – 6 ways video can boost your business
“When trying to explain [your value proposition or] technology to nontechnical buyers, or a business process that has a lot of steps and interacting elements, you can combine audio and animation to help your audience understand what they need to know quickly and efficiently,” says Christopher G. Fox, managing partner, Syncresis, a healthcare marketing consultancy. “In three to five minutes, a good [explainer] video can do the work of a robust white paper that requires an hour of focused concentration from a reader.”
2015-07-07: NGDATA Blog – 30 Experts Share Their Most Effective Tactics and Techniques for Retaining Customers
My most effective customer retention tactic is… Kindness.
What I have learned over the years is that kindness trumps most other efforts to retain a customer. In my own B2B business, and in our work with B2B clients, we advise empathy first as a way to connect with customer needs. When you intentionally feel your clients’ business needs and strive to understand how those needs fit into their broader emotional lives as human beings, you establish connections much deeper than ordinary retention tactics. And in B2C industries, creating a culture of kindness makes an enormous difference from how products and services are designed to how customer support needs are handled. Appealing products and smart loyalty can be replicated, but emotional bonds, based on kindness, are hard to sever.
2015-06-25: HealthWorksCollective – A 12-Point Checklist For Healthcare Web Content Management
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. These differing viewpoints often make for tough conversations at cross purposes. To help guide the discussion, here’s a checklist of 12 essential features you must look for when selecting a web content management system (CMS).
2015-05-13: HealthWorksCollective – The Healthcare Omnichannel Challenge
While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill to climb in order to deliver an omnichannel patient experience.
Additional Quotes and Mentions
2015-04-30: HealthWorks Collective – How to Progress Towards a “Prevention-Based Society”
Surgeon General Vivek Murthy wants to move U.S. health care toward a ‘prevention-based society,’ according to a recent interview in The Washington Post. He calls for every institution to recognize and embrace the role that it can play in improving health. Although his focus is largely, and laudably, behavioral, we can pause for a minute and think about factors that influence behavior and choice. If we’re not engaging people on web, social, and mobile, our ability to foster individual acts of prevention is like trying to pull out a sliver with a pair of barbecue tongs.
2015-04-25: Strategic Communications – The Evolving Role of Email Marketing
[Segmentation] is important to help create messaging that will gain the audience’s attention—and action. Christopher Fox, Ph.D., managing partner with Syncresis, LLC, a healthcare marketing consultancy based in Los Angeles, agrees. “In most cases, email lists are still under-segmented,”he says. “In other words, you are sending emails that are not targeted precisely enough.
2015-04-23: Verizon Wireless News – Study Shows Text Message-Based Health Interventions Are Working
Apps, too, can be confusing. “With an app, you have to download it, and then you have to learn how to use all its bells and whistles,” says Christopher G. Fox of Syncresis, a health and tech consultancy firm. “It’s a crowded market where many apps do similar things, so it’s hard to know as a patient which one is best for you. And the interface is different in every one.”
Fox thinks that, while text messaging is still an excellent tool for the majority of people, the future will bring all kinds of new possibilities. “The next wave of patient reminders will likely be wearables, especially if Apple succeeds in making them a truly mass technology,” he says. “But if you’re a care provider, you probably want to invest in something that works for the broadest base of patients who might benefit.”
2015-04-09: Docurated – 33 Marketing Experts Reveal The Key To An Effective Enterprise Marketing Strategy
Christopher G. Fox is Managing Partner of Syncresis, a healthcare marketing consultancy dedicated to the idea that the online experience helps transform connected patients into healthier populations. His work focuses on ensuring that practices, provider groups, and hospitals create content and tools that increase patient engagement while helping drive lower cost of care.
What’s the single most important component of an effective enterprise marketing strategy?…
Because an enterprise marketing strategy requires collaboration across many team members, including vendors, you need to develop a crisp and clear brand strategy that everyone knows how to execute. Without that common understanding and coordination, the wheels tend to fall off the cart. Marketing messages in different channels can be inconsistent or even conflict. In a sense, every person is marketing a different company or product, based on what they understand in their own minds.