Trying to game search engines makes the Internet a worse place. Customers, companies, and the common good of the Internet itself all suffer when you generate content pollution. While there are plenty of legitimate ways to make your content more findable, none of them should take priority over content authenticity and effectiveness. Publish good content, written
The question “would you recommend us to a friend?” has become ubiquitous. Across industries, including healthcare, businesses ask this question to capture a simple metric. called the Net Promoter Score℠, which measures how actively your best advocates would speak for you.1 For medical practices and hospitals, it offers a simple way to gauge sentiment about
So an anthropologist walks into a doctor’s office… No, this is not the set up to a joke. Instead, it’s the start of an intensive process that provider groups and hospitals can use to understand the patient experience in depth. It offers powerful tools to identify gaps that lead to lower satisfaction or engagement, and
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. These differing viewpoints often make for
Something about the idea of “loyalty” in healthcare rubs many healthcare professionals the wrong way. Giving incentives for repeat visits and additional care seems to violate the tenets of the Triple Aim by increasing costs and utilization. In that frame of mind, retail approaches to loyalty programs (card, discounts, coupons, frequent-touch campaigns, etc) feel grotesque.