Something about the idea of “loyalty” in healthcare rubs many healthcare professionals the wrong way. Giving incentives for repeat visits and additional care seems to violate the tenets of the Triple Aim by increasing costs and utilization. In that frame of mind, retail approaches to loyalty programs (card, discounts, coupons, frequent-touch campaigns, etc) feel grotesque.
All too often, healthcare providers make huge investments in money, effort, and time to deploy a patient portal, only to see adoption sputter in the single digits, and fail see to further momentum. Meaningful Use standards only serve to raise the stakes of these disappointing adoption rates. While disciplined patient adoption planning should be part
While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill to climb in order to deliver an omnichannel patient experience. What is “omnichannel?” First, let’s take a step back and define the buzzword. “Omnichannel” experience means delivering consistent, seamless interaction across
[Segmentation] is important to help create messaging that will gain the audience’s attention—and action. Christopher Fox, Ph.D., managing partner with Syncresis, LLC, a healthcare marketing consultancy based in Los Angeles, agrees. “In most cases, email lists are still under-segmented,”he says. “In other words, you are sending emails that are not targeted precisely enough. From The Evolving
Surgeon General Vivek Murthy wants to move U.S. health care toward a ‘prevention-based society,’ according to a recent interview in The Washington Post. He calls for every institution to recognize and embrace the role that it can play in improving health. Although his focus is largely, and laudably, behavioral, we can pause for a minute