To paraphrase a familiar quote, creativity is a lot like the weather. Everybody talks about it, but no one does anything to make it better. Syncresis works with you to help you cut through the fog of day-to-day brand management. We plan and run workshops for marketers across your brands, and for team members across mutliple functions in your business.
These workshops enable teams to question assumptions, raise their Lateral Thinking Quotient, and find hidden inspiration inside and outside your company.
But Syncresis does more than raise a brainstorm that blows through your company. We also train teams to evaluate ideas. We help you benchmark the results of ideation sessions against your brand promises and the needs of your end consumers. Finally, we deliver reusable processes that help you stimulate ideas as part of the normal course of doing business, and we provide tools to capture and evaluate them.
These sessions can take place as either an independent offer, or immediately after user research, if you are planning to develop your own startegy and implementation.