Project and Program Management

Syncresis will get and keep your online marketing projects on track. We provide services to manage individual projects, to manage interdependent marketing programs for a brand, and to structure day-to-day maintenance of your site and customer interactions.

Project Management

Project management is bundled into every Syncresis engagement. But when you have a project already running, and going off the rails, Syncresis will bring its best practices to the rescue. We review the factors that took your project off course, we map out the pitfalls that may be ahead, we find the root causes of misalignment, and then we lead your team to the successful delivery of your marketing objectives.

What we deliver:

  • Project plans
  • Project plan assessments and refactoring
  • Team collaboration assessments
  • Team communication tools
  • Risk management plans
  • PMI-certified project manager resources

 

Program management

Syncresis will develop the management plan that lets you run your online marketing programs and manage the results you invested in. When creating a new site or social network presence, it's all too easy to focus on Day 1, without paying enough attention to day-to-day operations after you launch. You want to maintain a quality experience that fulfills your brand promise and marketing goals. We give you clear, detailed answers on what needs to happen, who needs to do it, and how decisions get made.

What we deliver:

  1. Marketing program vision and operating guidelines
  2. Stakeholder maps
  3. Decision making roles and responsibilities
  4. Site operations roles and responsibilities
  5. Site service levels
  6. Facilitated quarterly program meetings

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