Services

Strategy

The Syncresis® approach to strategy and patient engagement gives you a clear vision and plan for how to use web, mobile, and social to deliver an experience that truly aligns to your practice population objectives.

You probably already have a site that provides information about your doctors and services, with colors and fonts that fit your visual identity. But few sites instill the functional and emotional experience that leads people to become engaged patients.

We provide a vision for digital experiences that “walk the walk” of your brand messages and lead patients from awareness to loyalty to healthier behaviors.

With a Syncresis® engagement strategy, you have a detailed plan for your digital presence along three critical dimensions: Brand, User, and Behavior. And the plan we provide shows a realistic path for how to achieve that vision.

Answers we provide:
  • Who are your core patient segments and what is the value of their online experience?
  • What do current and potential patients expect from your brand online?
  • What is required to transform site traffic into patient acquisition, retention, and engagement?
  • How do you establish continuity between digital patient experiences and the experience of care?
Tools we use:
  • Audience segmentation
  • Perception audits
  • Online surveys
  • User interviews
  • Contextual inquiry

Implementation

Once you have a strategy in place, you have to act on it. Syncresis® develops and delivers sites, apps, and other digital experiences that meet your brand and population objectives, on time and on budget. Your site will be more effective, result in more impressions, and enable lower-cost patient behaviors.

We build on our custom SyncConnect® platform, a content management system developed for the specific needs of medical practices and groups with multiple departments, multiple locations, and multiple content creators.

Our lean staffing and transparent project management approach make the process of web development appear painless to you. Our SyncConnect® platform and development process let you focus on your objectives, not on the technology. From day one of the project, you always have visibility into project status and the simplest path to the resolution of any issues.

When needed, we also provide full knowledge transfer to the resources who will manage and maintain your site once it is deployed.

Our capabilities:
  • Visual design
  • Interface design
  • Content development
  • Usability testing
  • Technical architecture
  • Front-end and back-end implementation
  • Quality assurance
  • Knowledge transfer
  • Site Governance

 

Research

Syncresis® uses simple and effective research tools to help you find out what your patients really expect. Our leading-edge cognitive, behavioral and ethnographic techniques help you uncover the hidden factors that convert site visits into patient acquisition, patient retention, and healthy behaviors.

This research and analysis take the guesswork out of your practice’s online branding and marketing spend. You will know what to build before you build it, and what to measure to achieve payback afterwards. No more wasted time, effort, and budget on the wrong online efforts.

We offer standalone research. We also carry out user research as part of every Engagement Strategy project, so that you have an immediate view on how to act on the findings.

Answers we provide:
  • Who are your core patients and what is the value of their online experience?
  • What do current and potential patients expect from your brand online?
  • What is required to transform site traffic into engagement, loyalty, and behavior?
Tools we use:
  • Audience segmentation
  • Perception audits
  • Online surveys
  • User interviews
  • Contextual inquiry