Social Network Strategy
Syncresis helps you cut through the noise around how to market in social media. After the initial buzz, most brands find that their efforts did not create any more awareness than traditional marketing channels.
We help you avoid that disappointment with solutions that deliver on the unfulfilled potential for participating in these low-cost new media channels.
The process:
- We assess the potential for community and participation by examining the ways that different audience segments interact with your brand
- We define a vision for how your brand should present itself in social media and how to stimulate participation among your target audiences
- We develop a framework for monitoring and managing the risks of user-generated content
- We implement your brand presence within each targeted new media channel, creating accounts and relevant new media content for each environment
- We create the processes to allow you to keep your content fresh, and provide metrics that allow you to measure success