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Comments (2)

  1. Interesting post!
    But personally, I think rather than asking the loyalty from the customers, why don’t we build their loyalty? And according to what I’ve known, the customer loyalty is being purposely and proactively cultivated company wide – and treated as an intentional practice rather than an organic process.

    1. Christopher G. Fox says:

      Great comment. I agree when it comes to setting up internal programs to help foster and increase loyalty. Then asking customers allows you to measure the effectiveness of those programs and improve them. It’s more a data collection strategy than asking for the loyalty directly (which, yes, needs to be built and cultivated, not demanded).

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