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Narcissism In The Workplace

I’ll go out on a limb today. We rarely discuss narcissism in the workplace in the open. But it’s a key factor that affects ordinary day-to-day interactions, critical key meetings and decisions, and the ability of businesses to thrive and innovate. It’s a frequent cause of gaps between strategic intent and execution. It’s a common […]

“Ugh, who wrote this?” (The Marketing Content Voice)

As someone who both writes marketing content in healthcare and who advises companies on their content strategy and messaging, one of the most persistent and complex questions I come across in my work is the question of voice. Look at it first from the patient perspective. Patients want content that is clear and easy to […]