Five Takeaways from the 2019 Edelman Trust Barometer
Today’s trust climate creates the ideal conditions for thought leaders to join and influence the conversation around key issues in their industry. It also suggests the true power of owned media as a primary thought leadership channel, over and above earned media and the chase for mentions. Data from Edelman’s 2019 Trust Barometer make the […]
Thought Leadership Must Lead to Succeed
Many companies that embark on a thought leadership strategy lose sight of an essential component of thought leadership. It actually has to lead. By this, I mean that true thought leadership puts the stress on the “leadership” dimension of the concept. It has to be based on a vision for how the knowledge and practices […]