Four Things You Should Expect from a Ghostwriter
Not everyone has the time or talent to write. While I have not seen any specific studies, it is not unreasonable to assume that the majority of C-level executives do not develop their own articles or speeches. In my own experience, most people with a significant span of responsibilities within a company prefer not to […]
A 12-Point Checklist for Press Releases
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an exciting new product or publication or announcement, excited to get the word out, but you risk falling flat by releasing something that does not look like […]
Blue Ocean Thought Leadership
Whispering into the wind won’t do much to help you get your message heard. Many thought leadership strategies seem to ignore such basic common sense. They pursue overly broad topics where everyone has a point of view, such as blockchain or AI, and prioritize overcrowded channels to the exclusion of all else, such as earned […]