2020-02-27 – Syncresis

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Beat the Odds and Break Through “Content Chaos”

Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience “content chaos.” They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can’t say I am surprised that in-house comms teams experience such widespread chaos.