A Fable About Two Cats
Spotted Cat strategy or White Cat strategy? As marketers, we have a choice. Demanding and noisy or calm and quiet? The idea is simple. Take a patient, deliberate approach to marketing efforts, recognizing that attention earned may be of better quality than attention demanded. Especially in the worlds of financial innovation and fintech for the B2B market, patience is rewarded by an engaged and eager audience.
A 12-Point Checklist for Press Releases [Infographic]
Press releases have very specific rules and conventions. You have to get them right to get results. To help you succeed, download our latest infographic for the twelve guidelines a good press release should follow. (Click image to enlarge)