Does it make sense to chase "traffic" as a goal for online content? Quite often, the answer is no. This may seem a contrarian point of view on the topic, but in the domain of thought leadership, traffic is relatively meaningless as a goal. Reputation always beats traffic. Don't chase traffic that's already on existing roads. Instead, become the topic that people search for.
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership