The Brain Is Bunk

In a world of idea merchants and evangelists to the gospel of their own brand, recourse to the brain often seems like the height of proof. Many attempt to use brain science as a kind of convincing justification of their notions, of the processes and practices they sell. But the brain is bunk. If you’re using brain science to validate what you say and what you put forth into the world, you’ve already lost your argument, even in a culture like ours that fetishizes science.