Four Ways To Support Thought Leaders

To make thought leadership work as an effective component of a company’s marketing strategy, companies need to ensure that individual thought leaders have the resources to succeed and thrive. Thought leaders invest a lot of their personal energy and time in their expertise. Companies must reciprocate by making it as easy as possible for thought leaders to get traction. Whether these support mechanisms reside within marketing, communications, or some hybrid of the two, they are all critical to unlocking the marketing benefits of thought leadership.