Making The Best Use of Voice Guidelines
Many companies, by default, come to believe that their communications should use an official corporate voice. This voice may not be well suited to effective and authentic thought leadership. While corporate voice has its place, excessive enforcement of corporate voice can cause thought leadership to ring false. It’s better to thought leaders the right combination of guidance and latitude, coupled with the right combination of support and review, as a way to help them communicate authentically while adding depth and nuance to your campaign.