Recovering from Information Bankruptcy
High-quality thought leadership from businesses can help play a role in recovering from what has been called “information bankruptcy.” Traits such as trustworthiness, truthfulness, lack of bias, and reliability can help us get back to spending our audiences’ attention wisely rather than destroying trust with superficial tactics. Imagine an entire mindset of marketing and communication focused on creating a virtuous cycle between trust. Imagine that it becomes the expected norm for how institutions communicate with stakeholders.