Give Your Thought Leadership a Post-Launch Boost
Frequently enough, thought leadership campaigns run out of steam after their initial launch. After publishing a report, backing it up with a few social media posts, and a conference panel or two, companies allow thought leadership efforts to falter. Marketing teams go on to their next campaign, and subject matter experts go back to their day-to-day activities. Positioning as a thought leader requires a longer-term strategy, however. Use these tactics to sustain and refresh your efforts.