Thought Leadership Velocity
How long does it take your company to go from an idea to a published piece of content?
New Hire: Vanessa Drucker Joins Syncresis as a Senior Writer
Experienced financial journalist Vanessa Drucker is joining Syncresis in the role of Senior Writer. She specializes in writing, editing, and research across a wide range of thought leadership and marketing content formats. In her work, Drucker draws on both her legal and academic background.
The Lure of Thoughtertainment
Thoughtertainment is my word for content that looks like thought leadership on the surface but, in fact, serves other ends. As the word suggests, some of it may even be entertaining to read and think about. But the deeper you dig, the more you realize that it just doesn’t have a lot of substance. It’s not ultimately about anything.
Fox Joins FinTech Marketing Mentorship Program
Christopher G. Fox, Managing Partner and Founder, Syncresis, has joined some of the world’s top senior level, C-Suite business leaders, FinTech start-up founders, marketers, and leading academicians within the FinTech community as a mentor for rising professionals in the area of FinTech marketing.