A Big Year for Thought Leadership

If my first day client calls are any indication, 2023 is going to be a big year for marketing via thought leadership. Why?

• It offers an optimal balance between impact and cost.
• Distribution is measurable.
• It creates significant opportunities to reuse, reframe, and repurpose.
• It helps companies stand apart from others with similar offerings.
• It builds brand awareness and generates demand—two goals in one.