A Marketer Is Like a Great Bartender

A marketer is like a great bartender:

• Able to deliver the basics like a martini with easy finesse
• Able to create a novel and complete wow moment with edgy combinations of notes like absinthe and tarragon
• Able to reach multiple audiences with a few elevated mocktails on the menu
• Able to keep patrons engaged
• Able to lead a whole team to keep the bar stocked and drinks flowing
• Able to partner with the chef to develop cocktails that complement and amplify the food on the menu