A Marketer Is Like a Great Bartender

A marketer is like a great bartender:

  • Able to deliver the basics like a martini with easy finesse
  • Able to create a novel and complete wow moment with edgy combinations of notes like absinthe and tarragon
  • Able to reach multiple audiences with a few elevated mocktails on the menu
  • Able to keep patrons engaged
  • Able to lead a whole team to keep the bar stocked and drinks flowing
  • Able to partner with the chef to develop cocktails that complement and amplify the food on the menu

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