How to Make Marketing Sustainable
Is your approach to marketing sustainable or is it extractive? To make it sustainable, keep in mind the following.
There’s No Such Thing as B2B Marketing
There’s really no such thing as B2B marketing. There are too many differences to call it one specific marketing domain.
Should There Be a “Trauma-Informed Consulting”?
Thinking about your relationship with client stakeholders, you may want to consider their past professional experiences. Workplace trauma is all-too-common.
Breaking Down Barriers to Thought Leadership
Organizational limits have much more impact on corporate thought leadership than any one person’s willingness or readiness. They tend to pile up one onto the other.
Thought Leadership and Perfect Pop
Good thought leadership can work like a perfect song. The lyrics resonate with you even when they have nothing to do with you. You project your own experiences and situations onto what you hear. You’re captivated by the singer. Sometimes the video adds something, and sometimes it’s just distracting You can’t get the melody (i.e., […]