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2020-10-26
- Posted by: Christopher G. Fox
- Category: Communication, Leadership, Strategy, Thought Leadership
Earlier this month, I started offering a free hour of consulting to anyone in the world of fintech or financial services. It's a free offer where I sit with people and help them work through complex communications challenges. This is why I'm doing it and what free means to me.
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2020-09-22
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
Does it make sense to chase "traffic" as a goal for online content? Quite often, the answer is no. This may seem a contrarian point of view on the topic, but in the domain of thought leadership, traffic is relatively meaningless as a goal. Reputation always beats traffic. Don't chase traffic that's already on existing roads. Instead, become the topic that people search for.
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2020-08-27
- Posted by: Christopher G. Fox
- Category: Strategy, Thought Leadership
Spotted Cat strategy or White Cat strategy? As marketers, we have a choice. Demanding and noisy or calm and quiet? The idea is simple. Take a patient, deliberate approach to marketing efforts, recognizing that attention earned may be of better quality than attention demanded. Especially in the worlds of financial innovation and fintech for the B2B market, patience is rewarded by an engaged and eager audience.
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2020-08-06
- Posted by: Christopher G. Fox
- Category: Content Creation and Design, Press Releases
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2020-07-23
- Posted by: Christopher G. Fox
- Category: Thought Leadership
Earlier this month, I started offering a free hour of consulting to anyone in the world of fintech or financial services. It's a free offer where I sit with people and help them work through complex communications challenges. This is why I'm doing it and what free means to me.
Does it make sense to chase "traffic" as a goal for online content? Quite often, the answer is no. This may seem a contrarian point of view on the topic, but in the domain of thought leadership, traffic is relatively meaningless as a goal. Reputation always beats traffic. Don't chase traffic that's already on existing roads. Instead, become the topic that people search for.
Spotted Cat strategy or White Cat strategy? As marketers, we have a choice. Demanding and noisy or calm and quiet? The idea is simple. Take a patient, deliberate approach to marketing efforts, recognizing that attention earned may be of better quality than attention demanded. Especially in the worlds of financial innovation and fintech for the B2B market, patience is rewarded by an engaged and eager audience.
