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2020-08-27
- Posted by: Christopher G. Fox
- Category: Strategy, Thought Leadership
Spotted Cat strategy or White Cat strategy? As marketers, we have a choice. Demanding and noisy or calm and quiet? The idea is simple. Take a patient, deliberate approach to marketing efforts, recognizing that attention earned may be of better quality than attention demanded. Especially in the worlds of financial innovation and fintech for the B2B market, patience is rewarded by an engaged and eager audience.
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2020-08-06
- Posted by: Christopher G. Fox
- Category: Content Creation and Design, Press Releases
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2020-07-23
- Posted by: Christopher G. Fox
- Category: Thought Leadership
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2020-04-30
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
The coronavirus crisis has been enormously stressful and has caused real pain and sorrow to many people. At the same time, as with all such situations, personally or collectively, it also generates the potential for transformation. There is work communications leaders can do right now to foster such transformation, creating a better team and a higher value function as we emerge from the current challenges.
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2020-04-17
- Posted by: Christopher G. Fox
- Category: Communication, Strategy, Thought Leadership
Technology innovators and startups in the B2B space can make or break their strategy using thought leadership, but the coronavirus crisis is creating deep challenges for getting thought leadership out there. The key to all of it: adopt a strategy focused on clarity, coherence, and compassion. These are needed now more than ever.
Spotted Cat strategy or White Cat strategy? As marketers, we have a choice. Demanding and noisy or calm and quiet? The idea is simple. Take a patient, deliberate approach to marketing efforts, recognizing that attention earned may be of better quality than attention demanded. Especially in the worlds of financial innovation and fintech for the B2B market, patience is rewarded by an engaged and eager audience.
The coronavirus crisis has been enormously stressful and has caused real pain and sorrow to many people. At the same time, as with all such situations, personally or collectively, it also generates the potential for transformation. There is work communications leaders can do right now to foster such transformation, creating a better team and a higher value function as we emerge from the current challenges.
Technology innovators and startups in the B2B space can make or break their strategy using thought leadership, but the coronavirus crisis is creating deep challenges for getting thought leadership out there. The key to all of it: adopt a strategy focused on clarity, coherence, and compassion. These are needed now more than ever.