Individual coaching can help thought leaders hone their point of view and communicate it with impact. But organizational limits have much more impact than one person's willingness or readiness.

Once upon a time, a smart plumber figured out how to game the system by changing their company name to AAA-Aardvark Plumbing. Just like that, at the top of the Yellow Pages listing. The "algorithm" was alphabetical.

Notions like victory and defeat, enemies overcome, opposition, conflict, conquering heroism, competition, and other zero-sum games are products of narrative, not necessity.