-
-
2020-04-30
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
The coronavirus crisis has been enormously stressful and has caused real pain and sorrow to many people. At the same time, as with all such situations, personally or collectively, it also generates the potential for transformation. There is work communications leaders can do right now to foster such transformation, creating a better team and a higher value function as we emerge from the current challenges.
-
-
2020-04-17
- Posted by: Christopher G. Fox
- Category: Communication, Strategy, Thought Leadership
Technology innovators and startups in the B2B space can make or break their strategy using thought leadership, but the coronavirus crisis is creating deep challenges for getting thought leadership out there. The key to all of it: adopt a strategy focused on clarity, coherence, and compassion. These are needed now more than ever.
-
-
2020-03-13
- Posted by: Christopher G. Fox
- Category: Communication, Public Relations, Thought Leadership
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
-
-
2020-02-27
- Posted by: Christopher G. Fox
- Category: Content Creation and Design, Thought Leadership
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
-
-
2020-02-04
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
Edelman's 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions. Once again, the research has major implications for corporate communications, content marketers, and thought leaders in the world of business. The opportunity to inspire and grow trust is there if we only dare to act on it.
The coronavirus crisis has been enormously stressful and has caused real pain and sorrow to many people. At the same time, as with all such situations, personally or collectively, it also generates the potential for transformation. There is work communications leaders can do right now to foster such transformation, creating a better team and a higher value function as we emerge from the current challenges.
Technology innovators and startups in the B2B space can make or break their strategy using thought leadership, but the coronavirus crisis is creating deep challenges for getting thought leadership out there. The key to all of it: adopt a strategy focused on clarity, coherence, and compassion. These are needed now more than ever.
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
Edelman's 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions. Once again, the research has major implications for corporate communications, content marketers, and thought leaders in the world of business. The opportunity to inspire and grow trust is there if we only dare to act on it.