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2020-03-13
- Posted by: Christopher G. Fox
- Category: Communication, Public Relations, Thought Leadership
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
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2020-02-27
- Posted by: Christopher G. Fox
- Category: Content Creation and Design, Thought Leadership
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
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2020-02-04
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
Edelman's 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions. Once again, the research has major implications for corporate communications, content marketers, and thought leaders in the world of business. The opportunity to inspire and grow trust is there if we only dare to act on it.
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2020-01-21
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
In company after company, the Communications department devolves into becoming the source of talking points and official versions.
No one believes these things anymore. Not the media, not influencers. Not employees, not customers. Not investors, not the general public. In fact, no one even has the patience to pretend to believe these thin...
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2020-01-07
- Posted by: Christopher G. Fox
- Category: Communication, Leadership, Productivity
Meetings waste time and energy when the concept of "better" is left off the agenda. Every participant needs a clear idea of the agenda and their role. No meeting should take place without a clear set of decisions and outcomes that will be formed and agreed during the meeting's timeframe. These are the basics of a good meeting.
In addition ...
Many of my clients have asked about the communications implications of COVID-19. I would like to share those questions as well as some helpful answers with a wider range of people who might find them useful. The common thread is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience "content chaos." They struggle with content creation and evaluation, often due to a shortage of skills and resources, fragmented business units. Having worked on both the in-house and agency side, I can't say I am surprised that in-house comms teams experience such widespread chaos.
Edelman's 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions. Once again, the research has major implications for corporate communications, content marketers, and thought leaders in the world of business. The opportunity to inspire and grow trust is there if we only dare to act on it.
In company after company, the Communications department devolves into becoming the source of talking points and official versions. No one believes these things anymore. Not the media, not influencers. Not employees, not customers. Not investors, not the general public. In fact, no one even has the patience to pretend to believe these thin...
Meetings waste time and energy when the concept of "better" is left off the agenda. Every participant needs a clear idea of the agenda and their role. No meeting should take place without a clear set of decisions and outcomes that will be formed and agreed during the meeting's timeframe. These are the basics of a good meeting. In addition ...