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2021-02-11
- Posted by: Christopher G. Fox
- Category: Kindness, Leadership
An effective communication strategy must always be predicated on kindness. In fact, everything we do entails such kindness imperatives. Here are 10 ways to activate kindness in your daily work and life.
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2021-02-10
- Posted by: Christopher G. Fox
- Category: Communication, Organization, Thought Leadership
While thought leadership works for many reasons, one simple reason is the most fundamental. Thought leadership works because people trust people.
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2021-02-10
- Posted by: Christopher G. Fox
- Category: Communication, Organization, Thought Leadership
When creating distribution plans for thought leadership content, make sure to include your own employees in the process. All too often, companies leave it to their employees to find published thought leadership on marketing channels. Some attempt to share with employees on an internal communications platform such as an intranet or Slack. These efforts seemingly treat employee engagement as an afterthought.
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2021-02-08
- Posted by: Christopher G. Fox
- Category: Branding, Thought Leadership
Thought leadership lifts up the voices of people who are helping advance pieces of their industry area rather than focusing on customer pain points. It puts advocacy and passion out into the world by helping thought leaders disseminate ideas that bring improvement to the world, with tools, skills, and channels to magnify their thinking.
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2021-02-07
- Posted by: Christopher G. Fox
- Category: Branding, Thought Leadership
Advertising does still make sense, but marketers should think about it holistically. Assuming ads are high quality, well-designed, and include compelling, well-crafted Calls to Action, they can provide an excellent way to get people’s attention. What matters next is how you use that attention? Do you squander it or use it to cultivate trust?
An effective communication strategy must always be predicated on kindness. In fact, everything we do entails such kindness imperatives. Here are 10 ways to activate kindness in your daily work and life.
While thought leadership works for many reasons, one simple reason is the most fundamental. Thought leadership works because people trust people.
When creating distribution plans for thought leadership content, make sure to include your own employees in the process. All too often, companies leave it to their employees to find published thought leadership on marketing channels. Some attempt to share with employees on an internal communications platform such as an intranet or Slack. These efforts seemingly treat employee engagement as an afterthought.
Thought leadership lifts up the voices of people who are helping advance pieces of their industry area rather than focusing on customer pain points. It puts advocacy and passion out into the world by helping thought leaders disseminate ideas that bring improvement to the world, with tools, skills, and channels to magnify their thinking.
Advertising does still make sense, but marketers should think about it holistically. Assuming ads are high quality, well-designed, and include compelling, well-crafted Calls to Action, they can provide an excellent way to get people’s attention. What matters next is how you use that attention? Do you squander it or use it to cultivate trust?