Surgeon General Vivek Murthy wants to move U.S. health care toward a ‘prevention-based society,’ according to a recent interview in The Washington Post. He […]
Five Reasons Your Practice Should Not Create Patient Education Content
You don’t want any pesky new patients or their revenue You don’t care whether patients stay engaged and healthy between office visits You’d rather […]
Patient Satisfaction Need Not Be Opposed To Healthy Outcomes
An article published on The Atlantic today (link) takes a stern and dim view of hospitals’ pursuit of patient satisfaction. While it positions patient […]
Three Simple Reasons That Cause Unsubscribes
Disappointed in your rate of email unsubscribes? Make sure to attend to three simple reasons that may be draining your audience. 1) The email […]
Should You Develop A Microsite For That?
While the trend for microsites seems to ebb and flow, I often have clients ask me whether a microsite might be right for their marketing […]