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2019-11-07
- Posted by: Christopher G. Fox
- Category: Case Studies, Thought Leadership
Payments from businesses to vendors and suppliers remain a huge pain point in the payments ecosystem. I can speak from personal experience as a provider of B2B services. While most clients pay on time, the risks of late and non-payment can create a lot of anxiety. The pressure only intensifies for manufacturers of wholesale products, where the pr...
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2019-10-15
- Posted by: Christopher G. Fox
- Category: Thought Leadership
Don't make thought leadership an afterthought in your 2020 planning. The fourth quarter of the year usually means thinking through your strategy, plans, and budgets for marketing and communications. But if thought leadership has not been a major component of your planning in the past, it's easy to get caught in "template blindness." Most companie...
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2019-07-23
- Posted by: Christopher G. Fox
- Category: Thought Leadership
Do you want to be known as an innovator in financial technology? Think about what it would be like working with someone who truly understood your business.
Most of my clients come to me with unfortunate ideas about what it's like working with a content agency. They have spent a lot of time and money on content that seems general, superfici...
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2019-05-10
- Posted by: Christopher G. Fox
- Category: Thought Leadership
Imagine this scenario: one of the smartest people in your company has just published a blog post on her area of expertise. Some of her direct followers on LinkedIn like or share the post. It eventually goes out on official corporate social feeds and gets the usual degree of engagement. What was the point?
This scenario is not hard ...
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2019-04-10
- Posted by: Christopher G. Fox
- Category: Communication, Thought Leadership
When technologies or trends end up far down in the trough of their hype curve, a funny thing happens. They tend to double down on talking only to themselves. I was reminded of this unfortunate tendency this week while attending an industry event on crypto investment, full of eager startups and zealous converts. Despite so much passion, few compan...
Payments from businesses to vendors and suppliers remain a huge pain point in the payments ecosystem. I can speak from personal experience as a provider of B2B services. While most clients pay on time, the risks of late and non-payment can create a lot of anxiety. The pressure only intensifies for manufacturers of wholesale products, where the pr...
Don't make thought leadership an afterthought in your 2020 planning. The fourth quarter of the year usually means thinking through your strategy, plans, and budgets for marketing and communications. But if thought leadership has not been a major component of your planning in the past, it's easy to get caught in "template blindness." Most companie...
Do you want to be known as an innovator in financial technology? Think about what it would be like working with someone who truly understood your business. Most of my clients come to me with unfortunate ideas about what it's like working with a content agency. They have spent a lot of time and money on content that seems general, superfici...
Imagine this scenario: one of the smartest people in your company has just published a blog post on her area of expertise. Some of her direct followers on LinkedIn like or share the post. It eventually goes out on official corporate social feeds and gets the usual degree of engagement. What was the point? This scenario is not hard ...
When technologies or trends end up far down in the trough of their hype curve, a funny thing happens. They tend to double down on talking only to themselves. I was reminded of this unfortunate tendency this week while attending an industry event on crypto investment, full of eager startups and zealous converts. Despite so much passion, few compan...