Subscribe to The Graceful Thought Leader

Thought leadership, content, and communication strategy for innovators, from large companies to startups. Get your ideas across clearly. Your traction in the market depends on it.

Enroll in Syncresis Learning

We offer courses, coaching, and mentorship so that you can learn skills that have propelled dozens of banks, investment managers, and fintechs to visibility and commercial success.

Brevity Doesn’t Matter

Brevity doesn’t matter. Neither does length.

What matters is whether the work you are asking your readers to do to understand your point is commensurate with the amount of work your readers are willing and able to do.

If brevity actually mattered, we’d just say wu (無) and go on with our lives.

If length were actually taboo, people would have dropped Proust, the Mahabharata, and many more a long time ago.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.