Writing Tip: Illuminate What’s There

The best writing should be like the light in the desert.  Sharpness that verges on the hyperreal  Clarity in the relationship between foreground and background Wide perspective and intense focus on every nook and nuance of a topic No detail beyond what is vividly and presently there Strive for these goals in the framing of […]

Don’t Start Sentences With “This”

It’s #writingtiptuesday. No, that’s not a thing, but maybe it should be? Don’t start sentences with “this” as a way to refer back to your previous sentence. 🚫 “This is a bad idea.”  Why? It’s never entirely clear what you are referring to (i.e., the antecedent is vague). Do I mean that my rule is […]

Content Glut

Content glut…it’s an ugly phrase for an ugly situation. But if you focus on sharing insights beyond the status quo in a voice that stands out from the noise and drone, you can create glut-busting content.

New Hire: Vanessa Drucker Joins Syncresis as a Senior Writer

Experienced financial journalist Vanessa Drucker is joining Syncresis in the role of Senior Writer. She specializes in writing, editing, and research across a wide range of thought leadership and marketing content formats. In her work, Drucker draws on both her legal and academic background.