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People Are Humans, Not Targets

Marketers like to ask questions like “what is the client/customer’s pain point?” You know what it often is? It’s burnout and frustration. It’s a lack of autonomy. It’s mental health. It’s the impossible double bind called work/life balance. It’s illegitimate power. It’s a burning planet. Why am I posting this screed? Because I want us […]

Toxic Premises

A “toxic premise” is an unstated assumption that defines and undermines professional relationships, meetings, or projects. It almost always remains tacit, even unsayable, but people can learn to hear it emerge from all the things that remain unsaid. And it’s not about blaming or judging others. Everyone risks operating on the basis of toxic premises […]

10 Kindness Imperatives

An effective communication strategy must always be predicated on kindness. In fact, everything we do entails such kindness imperatives. Here are 10 ways to activate kindness in your daily work and life.