Thought Leadership Challenges Your Whole Strategy

Thought leadership strategy forces you to ask what you can say about yourself that is true, and what you do in the world to make it true. These questions span an entire organization. Answering them and then doing something about them unmistakably requires the input of people empowered to make executive decisions and lead towards change. Including top company leaders in thought leadership strategy discussions takes the best advantage of this transformative opportunity.

Recovering from Information Bankruptcy

High-quality thought leadership from businesses can help play a role in recovering from what has been called “information bankruptcy.” Traits such as trustworthiness, truthfulness, lack of bias, and reliability can help us get back to spending our audiences’ attention wisely rather than destroying trust with superficial tactics. Imagine an entire mindset of marketing and communication focused on creating a virtuous cycle between trust. Imagine that it becomes the expected norm for how institutions communicate with stakeholders.

“Declaring Information Bankruptcy”

The latest Edelman Trust Barometer makes strong claims about the erosion of trust in each category of societal institution (business, government, NGOs, and media). Their conclusion for 2021: “declaring information bankruptcy.” But recovery is possible.

Impact and Aftershocks: What Matters

As shaken as I felt during the awful events at the U.S. Capitol on 6 January 2021, they also reaffirmed one of my most core beliefs. They tell us a lot about what matters. Communication is not just about the words we use or the messages we deliver. Communication is about responsibility.

New Year, New Vision

The first few days of January offer an excellent opportunity to take time to think through your vision for the year. Your vision can be for your company or organization, your team, your career, or even your life overall. What would you like to be able to say on 31 December as you look back over the year? Before you get too caught up in the day-to-day, before your calendar fills up with back-to-back meetings, block out an uninterrupted two hours that you can dedicate to this essential work.