How to Stay Balanced
Syncresis turns 15 today! On November 1, 2007, I filed the LLC paperwork for the business. And here we are, in 2022. It’s not a linear story. Syncresis focused on digital patient engagement in healthcare, then communication strategy in several industries, and now on thought leadership for financial innovators. It has lived as a side […]
Fundamental Principles of Marketing and Communication
“Two fundamental principles of marketing and communication: Attention is a limited and non-renewable resource. Communicators have a moral obligation to earn it and use it well. Transgression is generative. New thinking requires crossing the lines of old norms.” Read my full interview with Genius X for more.
What About “Friction-As-A-Service”?
What about “Friction-as-a-Service”? Removing friction seems to be the universal promise of most financial innovation.
The Dog and The Shadow
At current exchange rates for insight, it takes 50 management books to equal one fable by Aesop.
Thought Leadership: Brand Building or Demand Generation?
Is thought leadership brand building or demand generation? Both!