How to Stay Balanced

Syncresis turns 15 today!  On November 1, 2007, I filed the LLC paperwork for the business. And here we are, in 2022.  It’s not a linear story. Syncresis focused on digital patient engagement in healthcare, then communication strategy in several industries, and now on thought leadership for financial innovators. It has lived as a side […]

Fundamental Principles of Marketing and Communication

“Two fundamental principles of marketing and communication:  Attention is a limited and non-renewable resource. Communicators have a moral obligation to earn it and use it well.  Transgression is generative. New thinking requires crossing the lines of old norms.” Read my full interview with Genius X for more.

The Dog and The Shadow

At current exchange rates for insight, it takes 50 management books to equal one fable by Aesop.