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Decoding Deception

People sure do like making proclamations.

You know what I mean…those passing observations or insights, phrased as some sort of universal truth. They seem to work well as hooks.

But the thing is, they have the form of truth claims, but they rarely have any truth value.

They are performances. They mimic truth claims because that’s what the medium demands. They are just a formal characteristic of writing in this genre. They are signals without signification.

That’s why they can and should be called “content.” Because they are nothing more.

They catch your attention, but then what?

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