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Fundamental Principles of Marketing and Communication

Christopher G. Fox
October 25, 2022
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“Two fundamental principles of marketing and communication:

Attention is a limited and non-renewable resource. Communicators have a moral obligation to earn it and use it well.
Transgression is generative. New thinking requires crossing the lines of old norms.”

Read my full interview with Genius X for more.

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Fundamental Principles of Marketing and Communication

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