Before you write your next marketing email or newsletter…
Spend two hours reading as many of the marketing emails and newsletters you’ve received as you can. Everything you’ve let languish in your inbox. I mean, actually read them. Don’t just open them.
Was it a good use of your time? How do you feel? How many unread emails do you have left? Do you even remember what any of them said?
Go back to writing with your answers to those questions in mind.