Found this fascinating infographic showing the levels of patient engagement at “The Challenges of Conceptualizing Patient Engagement in Health Care: A Lexicographic Literature Review.” I’m most struck by the extent to which achieving these attributes, at their core, requires a well-executed online strategy.
Don’t make thought leadership an afterthought in your 2020 planning. The fourth quarter of the year usually means thinking through your strategy, plans, and budgets for marketing and communications. […]
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an […]