Found this fascinating infographic showing the levels of patient engagement at “The Challenges of Conceptualizing Patient Engagement in Health Care: A Lexicographic Literature Review.” I’m most struck by the extent to which achieving these attributes, at their core, requires a well-executed online strategy.
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an […]
Whispering into the wind won’t do much to help you get your message heard. Many thought leadership strategies seem to ignore such basic common sense. They pursue overly broad […]
I’ve seen it happen many times before. Companies invest a huge amount of time, effort, and intellectual energy in creating a piece of thought leadership such as a whitepaper. […]