Media
2024-01-31: How decision makers make decisions
Christopher Fox has been featured in issue 18 of Leading Thoughts.
Leading Thoughts is a new monthly thought leadership newsletter for B2B marketers and content writers. You can subscribe here for free.
2024-01-22: Thought Leadership with guest Christopher Fox
This episode of Amplifying Leadership features Christopher Fox, founder of Syncresis, discussing his journey from academia to leadership, the importance of authentic leadership, the power of ideas in business, and strategies for effective communication and fostering a positive workplace culture.
Key Takeaways:
- Christopher Fox transitioned from academia to business, eventually founding Syncresis, which specializes in promoting thought leadership in the financial sector.
- Authentic leadership is key for Fox, as it allows him to leverage his unique strengths and build trust with clients and team members.
- Ideas are central to business success, as they resonate with customers and differentiate offerings in a competitive market.
- Leaders should focus on reaching decision-makers with transformative ideas to drive growth and overcome financial challenges.
- Creating a workplace culture that encourages the sharing and hearing of ideas is crucial for sustainable growth.
- Radical kindness in leadership involves prioritizing the quality of work over physical presence and giving employees space to excel.
- Effective communication in leadership requires clarity, authenticity, and a collaborative approach.
- Leaders should seek a balance in their roles, considering the interests of themselves, their company, team members, and clients.
- Continuous learning and improvement are more important than striving for perfection in leadership.
- Fox encourages leaders to be transparent, especially when delivering both positive and negative news.
2023-01-05: How to Encourage Thought Leaders in Your Company With Christopher Fox
Thought leadership marketing is the new marketing buzzword. And since it’s one of the most effective ways to elevate a content marketing strategy, everyone wants to be in on it.
But not all companies should do thought leadership marketing. In this episode of the Notorious podcast, our host Erin Balsa welcomes Christopher Fox, the founder and managing partner of Syncresis. They talk about what thought leadership really is, why it’s not for everyone, and the difference between subject matter experts and thought leaders.
2022-12-19: Understanding and Creating Sustainable Thought Leadership | Christopher Fox
An interview with Christopher Fox about getting an audience to hear and embrace an idea.
Three Key Takeaways:
- Thought Leadership is not about mass scale; it’s about getting insights into the hands of decision-makers who are receptive to it.
- When creating thought leadership, don’t think of your audience in broad terms. Try to identify the people it can influence most, who have the most influence on moving your ideas forward.
- Working with a thought leadership partner allows them to ask the hard questions, and force your content to become sharper and more focused on the right audience.
2022-10-21: Meet Christopher Fox, the Founder of Syncresis and Member of the Genius X Advisory Program
Christopher Fox is the Managing Partner and Founder of Syncresis. Syncresis helps innovators connect and engage with the right audiences.
They also develop and execute thought leadership strategies especially for financial innovators.
Christopher is among the first group of experts joining the Genius X Advisory Program.
In this exclusive interview he tells us about his career, inspirations, and what he brings to Genius X as an advisor.
2022-04-25: Change Leadership comes with responsibilities to be a guide not a dictator - Christopher Fox Founder - Managing Partner Syncresis
Another thought provoking conversation on the challenge that business owners and managers face when it comes to adopting new technology.
The challenge is always knowing whether an idea is a distracting shiny object or a strategic initiative to advance the businesses position.
Christopher Fox is a thought leader in the world of finance and has a unique perspective on how to tackle the ideation and adoption of ideas.
Christopher works on developing the strategies and plans to ensure the ideas are in line with the values and culture of the business.
There is a growing interest in the digital finance world that eventually will impact on how small businesses exchange value and currency and there are opportunities to experiment with ideas to stand out from the crowd in your market.
2022-02-15: Is Innovation the Golden Ticket to Reaching 6 Star Success?; with Chris Fox and Peter Burke
In this episode of the podcast we welcome Peter Burke - a jovial and seasoned entrepreneur and Christopher Fox, also a successful entrepreneur who both had a love of books!
Between them they bounced around topics such as humanity, innovation, purpose, and profits. We ended up at a conclusion worth progressing further!
Here's a summary of what we discussed:
and lots more... enjoy!
2022-01-24: 90 Seconds with Christopher Fox, Founder of Syncresis, A Firm Specialising in Fintech Thought Leadership
Answered the following interview questions:
- What is “Syncresis,” and how did you come up with it?
- Tell us about your career journey and some key lessons learned for Fintech B2B marketers.
- What future digital opportunities do you think marketers can leverage over the next year to drive business growth?
- What advice would you like to give to technology startups when it comes to their marketing?
- What is your vision for Syncresis, and are there any path-breaking activities that we can look forward to?
2021-10-25: The Man Who Solves Unsolveable Problems - with Christopher Fox, Thought Leadership Strategist
During our conversation we explore such topics as:
- how you can discover your area to specialise in;
- the differences between Truth, Trust and Faith in business messages;
- and what it actually means to make things better.
Christoper has successfully created a space where he is truly in a Category of One. And he's done it by being someone who likes a challenge. What problem have others been unable to solve? How can I do things differently? Which barriers can I break?
2021-06-16: Find the Why with Christopher Fox
Actionable Insights:
- Your why is your fuel. Keep asking yourself why, even after several years. This will help drive you and keep you motivated and passionate. Chris does this for himself as well as eliciting it from his clients.
- SEO and ads can be a solid starting point, but eventually you’re going to want to focus on who you’re reaching – not how many.
- Don’t be afraid to learn new things — even when they are far afield from what you studied in school or did in a past career. Learning is an important part of seeing the gaps in your thinking.
2021-06-01: Using thought leadership in Finance and marketing with guest – Christopher Fox
In this episode, we talk about:
- Why it is important to build a personal brand
- Fintech startups
- How to become a thought leader
- Story telling
- And much more...
2021-05-09: Chris Fox: Passionate About Thought-Leadership and Making “Complex Concepts Simple”
“Research has been done and 90% of business decision-makers say that thought leadership enhances the company’s reputation. Every product or service is an idea of the world and specifically an idea of change. Thought leadership takes that idea about change and brings it to the surface so that people understand, explaining what it is a solution to. In complex financial situations, people might see the messiness of a process of a particular way of exchanging value, but they don’t understand the root cause. Thought leadership helps innovators bring that to the surface and allows them to communicate as an agent of change,” he said.
2021-03-24: Seven Questions with Christopher Fox
Syncresis is a service business. In early days of the business, it was tempting to say yes to clients and projects that were not a great fit, even when I already knew they weren’t. I had to learn when not to take on some clients, when to say “no” to existing clients’ requests, and even when to put an amicable end to a client relationship if their needs diverged from what I offer. I guess to summarize it, I’ve learned that focus begets focus.
2021-03-17: The Key to Unlocking Thought Leadership
What makes somebody an Industry Thought Leader? How do you become one?
Christopher Fox from Syncresis joins host Phil Pelucha to discuss his backstory, and provide some actionable tips on how YOU can become an industry thought leader.
2021-01-13: 13 SEO Trends to Watch for in 2021
In 2021, we could easily see the rise of the “SEO resisters.” More people have started to realize that platform algorithms serve the interests of the platform, not its users. As a result, more people will go back to writing authentic content with the human reader in mind. The focus will shift from luring people who used a search engine for building, cultivating, and engaging a more targeted audience.
2020-06-19: More People Are Opening Email During Covid – What Does That Mean For You?
“So many companies increased the frequency of their email marketing in recent weeks that we decided to back off on email marketing entirely. It was time to give our list a break in the face of the barrage of messages from other companies,” says Christopher Fox of Syncresis.
2020-06-16: Marketing Tips for Small Businesses as Stay-at-home Orders Start Easing
In a stay-at-home world, you likely got creative about how you reached out to customers and found new ones. You may also have made changes to your products and services to meet customers’ new needs. As restrictions start to ease, don’t make the mistake of throwing those innovations away. People have come to appreciate some aspects of this new world. It awakened their inner introverts. Keep that changed psychology in mind as you reactivate your marketing.
2020-04-08: Funding in the Time of Corona: How Fintech Startups are Surviving
Therefore, Fox believes that “the fintechs that emerge from the coronavirus crisis with good investor and market traction will be those that focus on thought leadership and finding ways to get their message out in digital channels.” Indeed, ”whitepapers, videos, webinars, podcasts, and other digital means to communicate and engage will help startups remain visible now, and leapfrog those who went into quiet mode.”
2019-01-02: Tough Love for Business – 100 New Year’s Business Resolutions for 2019
Increase Impact with Kindness: This year, I will make kindness and compassion strategic priorities of my communication strategy business. Client relationships and projects will be measured against how much their outcomes and impact benefit others. In addition to the usual metrics for capturing the success of communication strategies, the focus will be on how they result in people knowing more and doing better. In addition, positive social impact will be a deciding factor in accepting new client business.
2016-08-29: Insureon – Building a Business Website? These 7 Questions Will Show You When to Outsource
“Make, market, and sell your products or services, and don’t let a web project distract you from that strategy,” Fox suggests.
2016-06-09: CIO.com – 6 ways video can boost your business
“When trying to explain [your value proposition or] technology to nontechnical buyers, or a business process that has a lot of steps and interacting elements, you can combine audio and animation to help your audience understand what they need to know quickly and efficiently,” says Christopher G. Fox, managing partner, Syncresis, a healthcare marketing consultancy.
2015-07-07: NGDATA Blog – 30 Experts Share Their Most Effective Tactics and Techniques for Retaining Customers
My most effective customer retention tactic is… Kindness.
What I have learned over the years is that kindness trumps most other efforts to retain a customer. In my own B2B business, and in our work with B2B clients, we advise empathy first as a way to connect with customer needs.
2015-04-25: Strategic Communications – The Evolving Role of Email Marketing
[Segmentation] is important to help create messaging that will gain the audience’s attention—and action. Christopher Fox, Ph.D., managing partner with Syncresis, LLC, a healthcare marketing consultancy based in Los Angeles, agrees. “In most cases, email lists are still under-segmented,”he says. “In other words, you are sending emails that are not targeted precisely enough.
2015-04-23: Verizon Wireless News – Study Shows Text Message-Based Health Interventions Are Working
Apps, too, can be confusing. “With an app, you have to download it, and then you have to learn how to use all its bells and whistles,” says Christopher G. Fox of Syncresis, a health and tech consultancy firm. “It’s a crowded market where many apps do similar things, so it’s hard to know as a patient which one is best for you. And the interface is different in every one.”
2015-04-09: Docurated – 33 Marketing Experts Reveal The Key To An Effective Enterprise Marketing Strategy
What’s the single most important component of an effective enterprise marketing strategy?…
Because an enterprise marketing strategy requires collaboration across many team members, including vendors, you need to develop a crisp and clear brand strategy that everyone knows how to execute.