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2019-01-02: Tough Love for Business – 100 New Year’s Business Resolutions for 2019

Increase Impact with Kindness: This year, I will make kindness and compassion strategic priorities of my communication strategy business. Client relationships and projects will be measured against how much their outcomes and impact benefit others. In addition to the usual metrics for capturing the success of communication strategies, the focus will be on how they result in people knowing more and doing better. In addition, positive social impact will be a deciding factor in accepting new client business.

   

2016-08-29: Insureon – Building a Business Website? These 7 Questions Will Show You When to Outsource

insureon

“Make, market, and sell your products or services, and don’t let a web project distract you from that strategy,” Fox suggests.

   

2016-06-09: CIO.com – 6 ways video can boost your business

CIO

“When trying to explain [your value proposition or] technology to nontechnical buyers, or a business process that has a lot of steps and interacting elements, you can combine audio and animation to help your audience understand what they need to know quickly and efficiently,” says Christopher G. Fox, managing partner, Syncresis, a healthcare marketing consultancy.

   

2015-07-07: NGDATA Blog – 30 Experts Share Their Most Effective Tactics and Techniques for Retaining Customers

NGData

My most effective customer retention tactic is… Kindness.

What I have learned over the years is that kindness trumps most other efforts to retain a customer. In my own B2B business, and in our work with B2B clients, we advise empathy first as a way to connect with customer needs.

   

2015-06-25: HealthWorksCollective – A 12-Point Checklist For Healthcare Web Content Management

HealthWorksCollective

Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients.

   

2015-05-13: HealthWorksCollective – The Healthcare Omnichannel Challenge

HealthWorksCollective

While e-commerce and online banking have given their respective industries a significant omnichannel boost, healthcare, especially on the provider side, has a steep hill to climb in order to deliver an omnichannel patient experience.

   

2015-04-30: HealthWorks Collective – How to Progress Towards a “Prevention-Based Society”

HealthWorksCollective

If we’re not engaging people on web, social, and mobile, our ability to foster individual acts of prevention is like trying to pull out a sliver with a pair of barbecue tongs.

   

2015-04-25: Strategic Communications – The Evolving Role of Email Marketing

StrategicCommunication

[Segmentation] is important to help create messaging that will gain the audience’s attention—and action. Christopher Fox, Ph.D., managing partner with Syncresis, LLC, a healthcare marketing consultancy based in Los Angeles, agrees. “In most cases, email lists are still under-segmented,”he says. “In other words, you are sending emails that are not targeted precisely enough.

   

2015-04-23: Verizon Wireless News – Study Shows Text Message-Based Health Interventions Are Working

Verizon

Apps, too, can be confusing. “With an app, you have to download it, and then you have to learn how to use all its bells and whistles,” says Christopher G. Fox of Syncresis, a health and tech consultancy firm. “It’s a crowded market where many apps do similar things, so it’s hard to know as a patient which one is best for you. And the interface is different in every one.”

   

2015-04-09: Docurated – 33 Marketing Experts Reveal The Key To An Effective Enterprise Marketing Strategy

Docurated

What’s the single most important component of an effective enterprise marketing strategy?…

Because an enterprise marketing strategy requires collaboration across many team members, including vendors, you need to develop a crisp and clear brand strategy that everyone knows how to execute.