Discovery
We offer standalone discovery. We also carry out initial discovery as part of every engagement to absorb and respond to your business context.
Questions we answer:
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What and where is the knowledge within your firm?
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Is your organization optimized for consistent, high-quality thought leadership?
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Who are your high-potential experts and how ready are they?
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Which audiences matter most?
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Where do those audiences consume thinking and expertise?
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What are your peers and competitors doing?
Solutions we provide:
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Thought leadership gap analysis
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Audience segmentation
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Online surveys
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User interviews
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Contextual inquiry
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Competitive analysis