Strategy + Planning
A strategy is not viable unless you have a clear line of sight and an action plan.
Questions we explore:
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Which ideas offer you the most potential to produce leadership results?
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What and where is the knowledge within your firm?
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Is your organization optimized for consistent, high-quality thought leadership?
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Who are your high-potential experts and how ready are they?
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Which audiences matter most?
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What are your peers and competitors doing?
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What must you achieve quarterly and monthly?
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How can you activate and enable thought leaders in your firm?
What's included:
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Topic and key message definition
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Speaker and expert assessments
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Detailed audience segmentation
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Online surveys
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Competitive analysis
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Media and conference/event planning
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Comprehensive editorial calendars
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Thought leader development planning