The group offered only a basic online directory of its providers and services. Its digital platform did not provide the ability to acquire patients or sustain the patient experience. It also was ill-suited to the Group’s plan for an aggressive strategy of growth via local acquisitions.
- An initial strategy to understand both patient needs and the group’s broader business strategy
- A multi-phase implementation plan
- Development of a new website from the ground up on SyncConnect, our custom content management platform built for the specific needs of multi-specialty, multi-location groups, hospitals, and health systems.
The platform has scaled from 70 to over 800 provider profiles and 80 locations. It has also supported the client’s acquisition of entire new groups. Traffic has quadrupled in 4 years. The Group’s site draws over one million visitors per month.
In addition, the site serves as a single hub for digital patient engagement, including online bookings, patient portal access, bill payments, video visits, event and support group registrations, and patient education materials.