Patient Communication Case Studies

Large Regional Multispecialty Group

 

Business Challenge: 

The group offered only a basic online directory of its providers and services. Its digital platform did not provide the ability to acquire patients or sustain the patient experience. It also was ill-suited to the Group’s plan for an aggressive strategy of growth via local acquisitions.

 

Solution:

 

  • An initial strategy to understand both patient needs and the group’s broader business strategy
  • A multi-phase implementation plan
  • Development of a new website from the ground up on SyncConnect, our custom content management platform built for the specific needs of multi-specialty, multi-location groups, hospitals, and health systems.

The platform has scaled from 70 to over 800 provider profiles and 80 locations. It has also supported the client’s acquisition of entire new groups. Traffic has quadrupled in 4 years. The Group’s site draws over one million visitors per month.

 

In addition, the site serves as a single hub for digital patient engagement, including online bookings, patient portal access, bill payments, video visits, event and support group registrations, and patient education materials.

Multi-State Network of Provider Groups

 

Business Challenge: 

As the Medicare Annual Election Period approached, the client had developed web content for its various provider groups. They also wanted to boost enrollments in informational sessions they planned. The end result was to help patients make the right Medicare choices for their needs and to select their local group as a primary care provider.

 

Solution:

  • A patient communication strategy, plan, and editorial calendar to sustain engagement throughout the Medicare Annual Election Period.
  • Digital assets in multiple formats (blog posts, social media content, infographics, and explainer videos) to keep their content fresh and drive traffic to their sites. These assets matched the brand standards of each of the client’s diverse provider groups.

The campaign successfully drove traffic to the client’s original web content and event registrations. On social media, campaign content bested the overall average engagement rates at a lower than average cost per click.