The always insightful Michael Krivich recently wrote about nine patient engagement strategies needed in a world where patient engagement is an “all the time” necessity. What struck me was the extent to which each of these is inseparable from a well-executed online strategy, so I was inspired to add more to the thinking.
Update: Part 2 is now available.
Summaries of the strategies are mine:
Strategy 1: Integrate your engagement solutions, so patients can interact with you any way they want, when they want.
Takeaway: Create consistent messaging, use consistent branding, and create clear paths to get from one channel to another (office, telephone, print material, mobile sites, desktop sites, patient portals, and apps).
Strategy 2. Messaging needs to be relevant (personalized, customized) to audiences at the point in time it’s needed.
Takeaway: Allow patients to set preferences for how they communicate and what they receive, while creating integrated plans that deliver the messages you want them to have.
Strategy 3. Incentives and motivational techniques are needed to keep patients engaged.
Takeaway: Design and build your core online presence as a hub for the information and tools that patients need to stay connected and stay healthy.
Stay tuned for parts 2 and 3 discussing the remaining 6 strategies!