Discovery

We offer standalone discovery. We also carry out initial discovery as part of every engagement to absorb and respond to your business context.

Questions we answer:

  • What and where is the knowledge within your firm?
  • Is your organization optimized for consistent, high-quality thought leadership?
  • Who are your high-potential experts and how ready are they?
  • Which audiences matter most?
  • Where do those audiences consume thinking and expertise?
  • What are your peers and competitors doing?

Solutions we provide:

  • Thought leadership gap analysis
  • Audience segmentation
  • Online surveys
  • User interviews
  • Contextual inquiry
  • Competitive analysis