We offer standalone discovery. We also carry out initial discovery as part of every engagement to absorb and respond to your business context.
Questions we answer:
- What and where is the knowledge within your firm?
- Is your organization optimized for consistent, high-quality thought leadership?
- Who are your high-potential experts and how ready are they?
- Which audiences matter most?
- Where do those audiences consume thinking and expertise?
- What are your peers and competitors doing?
Solutions we provide:
- Thought leadership gap analysis
- Audience segmentation
- Online surveys
- User interviews
- Contextual inquiry
- Competitive analysis