Are you bold enough to rethink the way you measure thought leadership outcomes?
You can do it! Stop chasing numbers. Say no to metrics like views, clicks, likes, and leads. Stop worrying about SEO.
Instead, start having conversations.
Ask your sales team, “Did you use this in a meeting? How did it help you? What else would help you get the message across?”
Ask your audience, “What did you think?”
Simply put, figure out how to find out how the top ten most impactful recipients are responding to what you’re doing and saying. Capture their reactions. It might be as simple as anecdotes or passing comments.
Real insights can only come from specific people.
Once you start to gather such insights from them, you’ll see you can ride faster and further—without meaningless measurements holding you back.