The Thought Leader’s Dilemma: From Clicks to Impactful Connections

Imagine you have a choice. You can be a “thought leader” who can take a few tens of thousands of social media engagements as guaranteed for every single post. Or you can be a “thought leader” whom the top 100 decision makers in your field are likely to call when they have a question, challenge, or solution that needs buying. Which do you choose?

You can choose between leading a bunch of people to nowhere in particular, or helping a small handful of people take informed and confident action. Which is it?

A paradox of our current moment. Attention is boring. I see more people realizing it than ever before. Are you bored yet?

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