Keeping this one short and sweet. There are three questions that a thought leader must answer in order to create high-impact thought leadership.
- What is my exact point of view on this topic?
- How does it differ from other perspectives in the market?
- What changes as a result of this thinking?
Of course, if you dig deeper there are others, but these are the essentials. Answering these before you develop a piece of thought leadership helps you address your topic with power and precision.