Fintech Payments Platform Innovator
Business Challenge
The client offers an innovative platform for payments in the alternative financing space. Despite its technology advantages and differentiators, it was less known than its competition. The lack of visibility was impeding uptake by B2C clients and creating barriers to entering the B2B payments arena.
Solution
- Strategic review of client and competitor intellectual property
- Integrated annual content calendar for short- and long-form content
- In-depth whitepaper and supporting campaign including promotional content
- Thought leadership strategy with supporting content for entering the B2B market
- Plans and communication strategy for proprietary primary research
- CEO branding campaign and monthly CEO blog
- Ongoing consultation on content marketing strategy and operational effectiveness
Result
The client experienced significant uptake of its solutions with its customers, launched a new product line, and has continued to see increasing traffic to the thought leadership content on its website, in addition to more CEO quotes and media mentions.