Thought Leadership Is Dead

Thought leadership is dead. Long past its peak.

Or at least, it could easily seem that way. The term is so overused that it seems meaningless. It has become a buzzword.

But, there is still enormous value in the concept. Business audiences want:

  • Insights on the trajectory of trends in their industry (emerging, rising, sustaining, or falling)
  • Guidance and perspectives on complex topics
  • Better understanding of the causes of sticky industry challenges and their potential solutions
  • Trusted voices that rise above the noise

It doesn’t actually matter if all the above is called thought leadership or not. It might just be a particular combination of empathy (for audience needs) and expertise (in a particular topic). But it’s hard to advocate for that without a label, even one whose meaning has rubbed off over time.

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