Thought Leadership Velocity

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Thought Leadership Velocity:

  • How long does it take your company to go from an idea to a published piece of content?
  • How many handoffs does it take?
  • How much actual value does each of those handoffs add (or subtract)?
  • If you could design your content development process from scratch, would you *intentionally* be doing things the way you currently do?

I encourage you to have a think about these questions at least. Comments welcome!