Thought Leadership Velocity:
- How long does it take your company to go from an idea to a published piece of content?
- How many handoffs does it take?
- How much actual value does each of those handoffs add (or subtract)?
- If you could design your content development process from scratch, would you *intentionally* be doing things the way you currently do?
I encourage you to have a think about these questions at least. Comments welcome!