Thought Leadership Velocity

Thought Leadership Velocity:

• How long does it take your company to go from an idea to a published piece of content?
• How many handoffs does it take?
• How much actual value does each of those handoffs add (or subtract)?
• If you could design your content development process from scratch, would you *intentionally* be doing things the way you currently do?

I encourage you to have a think about these questions at least. Comments welcome!