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Services and Approach

Thought leadership is a targeted communication strategy that helps you set the agenda for your industry or field. Syncresis® works with banks, other financial service providers, and fintechs to develop a thought leadership strategy and then execute on it.

Via thought leadership, you demonstrate a powerful mix of competence or expertise and uniqueness. Thought leadership unlocks and galvanizes marketing, employee engagement, recruiting, and your industry reputation.

Wherever you are on your thought leadership journey,
we’ll get you to the next level.

Discovery

Syncresis® helps you assess where you are with your thought leadership today and where you can go. We deliver objective answers and uncover the hidden factors that spark the trust cycle of thought leadership.

   

We offer standalone discovery. We also carry out initial discovery as part of every engagement, so that you have an immediate view on how to act on the findings.

ANSWERS WE GIVE YOU:

  • What and where is the knowledge within your firm?
  • Is your organization optimized for consistent, high-quality thought leadership?
  • Who are your high-potential experts and how ready are they?
  • Which audiences matter most?
  • Where do those audiences consume thinking and expertise?
  • What are your peers and competitors doing?

SERVICES:

  • Thought leadership gap analysis
  • Speaker and expert assessments
  • Audience segmentation
  • Online surveys
  • User interviews
  • Contextual inquiry
  • Competitive analysis

Strategic Planning

The Syncresis® approach to strategy gives you a clear vision and plan for where to establish thought leadership. It also provides a detailed roadmap of media (online and print) and events (industry conferences and other speaking engagements) to deliver on your aspirations.

   

Our core belief is that it’s not a viable strategy if you don’t have a clear line of sight for how to act on it.

ANSWERS WE GIVE YOU:

  • What are the ideas where you can truly lead and get results?
  • Which specific audience segments matter to you?
  • Which channels have the most impact?
  • What must you achieve quarterly and monthly?
  • How can you activate and enable thought leaders in your firm?

SERVICES:

  • Thought leadership gap analysis
  • Speaker and expert assessments
  • Detailed audience segmentation
  • Media and conference/event planning
  • Thought leader development planning

Execution

Syncresis® develops and delivers content in all media to meet your thought leadership objectives. We help you make complex concepts clear and simple in ways that truly connect with your target audiences. We also train and coach your thought leaders, and provide regular progress assessments against your strategy.

   

We offer execution services as a natural extension of our discovery and strategy as well as on a standalone basis.

CONTENT CREATION SERVICES:

  • Ghostwriting and editing for whitepapers, article, and blogs
  • “Snackable content” development (social and multimedia)
  • Messaging and talking points
  • Speaker presentations
  • Press releases and media pitches

THOUGHT LEADERSHIP SERVICES:

  • “Thought Leading Organization” design
  • Media training sessions
  • One-on-one coaching and mentorship of thought leaders
  • “Coach on-demand” service subscriptions
  • “Editor on-demand” service subscriptions