How do the best hospitals in the U.S. help patients find doctors online? We decided to take a look, and here are the results. There’s a clear trend in allowing faceted search. A “best of all worlds” approach allows your patients to find the doctor they need and want quickly and easily, as many ways as possible. However, the data must be in your content management system to make this robust doctor finding actually work.
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an […]
Whispering into the wind won’t do much to help you get your message heard. Many thought leadership strategies seem to ignore such basic common sense. They pursue overly broad […]
I’ve seen it happen many times before. Companies invest a huge amount of time, effort, and intellectual energy in creating a piece of thought leadership such as a whitepaper. […]