How do the best hospitals in the U.S. help patients find doctors online? We decided to take a look, and here are the results. There’s a clear trend in allowing faceted search. A “best of all worlds” approach allows your patients to find the doctor they need and want quickly and easily, as many ways as possible. However, the data must be in your content management system to make this robust doctor finding actually work.
In company after company, the Communications department devolves into becoming the source of talking points and official versions. No one believes these things anymore. Not the media, not influencers. […]
Every marketing and communications strategy requires some alignment with the business, but thought leadership needs more than mere alignment. It requires a deep relationship between marketer/communicators and subject-matter experts. […]
Chihuahuas are notorious ankle-biters. Some owners and trainers attribute it to the small size of the breed. Others cite (probably) apocryphal stories that chihuahuas were bred to harass opponents […]
Payments from businesses to vendors and suppliers remain a huge pain point in the payments ecosystem. I can speak from personal experience as a provider of B2B services. While […]