How do the best hospitals in the U.S. help patients find doctors online? We decided to take a look, and here are the results. There’s a clear trend in allowing faceted search. A “best of all worlds” approach allows your patients to find the doctor they need and want quickly and easily, as many ways as possible. However, the data must be in your content management system to make this robust doctor finding actually work.
Don’t make thought leadership an afterthought in your 2020 planning. The fourth quarter of the year usually means thinking through your strategy, plans, and budgets for marketing and communications. […]
People are often perplexed by the nuances of a press release. Unlike more free-form content formats, press releases have very specific rules and conventions. Here you are with an […]