How do the best hospitals in the U.S. help patients find doctors online? We decided to take a look, and here are the results. There’s a clear trend in allowing faceted search. A “best of all worlds” approach allows your patients to find the doctor they need and want quickly and easily, as many ways as possible. However, the data must be in your content management system to make this robust doctor finding actually work.
Many of my clients in recent days have asked me questions about the communications implications of COVID-19, and I would like to share those questions as well as some […]
Research commissioned by Speak Media and released at the end of 2019 found that 90% of in-house comms leaders experience “content chaos.” They struggle with content creation and evaluation, […]
Edelman’s 2020 Trust Barometer offers the latest annual update to a gold standard for understanding shifts in the levels of trust placed in major global institutions: government, business, NGOs, […]
In company after company, the Communications department devolves into becoming the source of talking points and official versions. No one believes these things anymore. Not the media, not influencers. […]